Jim Beam conquered Eastwood City with new flavors for the ultimate highball on tap and its iconic Jim Beam Highball Pop-Up Bar!

Ryan at the event

PHILIPPINES, NOVEMBER 2019 – The iconic Jim Beam Highball Pop-Up Bar will returned to Eastwood Central Plaza last November 12-16 at offering an even fresher experience served through the signature highball draft machines from Japan.

Building up from its first introduction earlier this year, the second iteration of the Jim Beam Highball Pop-Up Bar will feature all-new highballs that were inspired by local flavors and designed specifically for the Filipino palate:

1. Yuzu and Lemongrass Highball
2. Calamansi and Pandan Highball
3. Pineapple and Basil Highball
4. Mango Spice Highball

Familiar flavors that were available during last year’s pop-up bar in BGC like the Lychee and of course, the Signature Classic Highball also made a comeback.

JIM BEAM HIGHBALL ON HIGH GEAR

The Jim Beam Highball Pop-Up Bar at Eastwood City also featured even more live musical performances by some of the country’s iconic OPM artists such as Ebe Dancel, The Juans, Clara Benin, Better Days and The Vowels they Orbit.

Young crowd enjoying the music and drinks at the Jim Beam Highball

In between listening to these sweet tunes and drinking the freshest highballs, everyone enjoyed new games like the Highball Pong or the Jim Beam Highball Claw Machine!

The sought after Make Your Jim Beam Highball booth was also there to give for that extra fun factor. With each purchase of a Highball, guests were granted a free chip to play the games and a chance to win some awesome Jim Beam Highball merch and other prizes!

“We’re so excited to bring back the Jim Beam Highball Pop-Up bar to the lively city that is Manila! Our new flavors are sure to tantalize your taste buds and leave you craving for more,” said Rayern Goh, Senior Brand Manager at Jim Beam

ABOUT JIM BEAM

Founded in 1795, Jim Beam is the world’s No. 1 bourbon and has been operated by one family for seven generations. 220 years of experience goes into every bottle, along with corn, rye, malted barley, water, time, pride, and of course, true passion!

Jim Beam White is the cornerstone of the Jim Beam bourbon portfolio, and it derives its rich, satisfying flavor from a treasured family recipe where every drop is aged in charred oak barrels. It boasts an oak-y vanilla aroma with a medium-bodied flavor with hints of vanilla and caramel.

Jim Beam is best served in a Jim Beam Highball, a tall cocktail of Jim Beam Bourbon over ice, topped with soda, and finished with a squeeze of citrus! This concoction is the ultimate drink for our tropical climate – it is without equal as a noon-time tipple, an after-work refresher or a weekend party-starter!

ABOUT BEAM SUNTORY INC.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2019 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

Issued for and on behalf of Beam Suntory Asia Pte Ltd.

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